A Steak House Like No Other
The Big Texan feeds almost half a million people each year from all over the world. It has been featured in countless TV shows, movies, magazines, and newspapers throughout the United States, Europe, Asia and Australia. Countless movies and sit-coms have featured or parodied the World Famous FREE 72-oz. steak dinner (if eaten in 1 hour).
Dining room open everyday
8AM – 10: 30PM
Breakfast
8AM – 11: 00AM
View our Menu
From our iconic 72-ounce steak challenge to tender ribs and flavorful burgers, there’s something to satisfy every craving on the Big Texan Steak Ranch menu.
Learn our History
Open since 1960, the Big Texan is a generational family business feeding generations of families. Learn the history and legacy of the Big Texan.
The 72-ounce Steak
Many have tried, few have won. Check out the rules of the 72-ounce steak challenge and learn the history of how it came to be.
Things to do
The Big Texan is more than a restaurant. Enjoy our shooting gallery, giftshop, and see many attractions around and inside the restaurant.
Feeding folks since 1960
The Big Texan Steak Ranch is a true Texas legend, steeped in history and larger-than-life traditions. Since opening its doors in 1960, it has become a beloved icon of Route 66, welcoming travelers from around the world to experience its famous 72 oz. steak challenge and authentic Western hospitality. With its cowboy charm, vibrant atmosphere, and rich history, the Big Texan continues to be a must-visit destination, celebrating the heart and soul of Amarillo.
Famous for great steak
A Family Business for families
For over 65 years, The Big Texan Steak Ranch has been a proud family-owned and operated business, serving up legendary meals and unforgettable memories. Now in its third generation of ownership, the family’s dedication to preserving the restaurant’s unique charm and tradition remains stronger than ever. From its humble beginnings to becoming a Route 66 icon, The Big Texan continues to thrive as a testament to family pride and a love for Texas hospitality.
More than a Restaurant
A Route 66 Landmark
The Big Texan Steak Ranch was born on historic Route 66 in 1960, bringing bold Texas flavors and cowboy charm to travelers along the Mother Road. Founded by R.J. Lee, it quickly gained fame for its hearty meals, vibrant atmosphere, and the iconic 72 oz. steak challenge. Though its location has shifted slightly since those early days, The Big Texan remains a beloved symbol of Route 66’s golden era, continuing to welcome visitors from around the world to Amarillo.
Join our Team
We are always looking for great people! Apply today!