Welcome to the world famous Big Texan Steak Ranch in Amarillo Texas!


Learn about all the exciting things to do at the Big Texan Steak Ranch! Check out the winners and rules to the 72oz Steak Challenge. See our full menu and take-out options. Shop our giftshop online. See full list of our handcrafted beers from our brewery.

In 1960, R. J. “Bob” Lee opened The Big Texan Steak Ranch in Amarillo Texas on Route 66, the “Mother Road”. It’s distinctive architecture soon became recognized across the Mother Road as a good stopping place for great steaks grilled over an open flame. The Big Texan is famous for the FREE 72oz steak challenge, which includes eating a salad, baked pototeo, shrimp cocktail and 72 ounces of beef! 

World Famous Steaks

Check out our online menu. Whether you want a 8oz filet or a 72oz steak, we offer steaks from all shapes and sizes! We also offer Texas BBQ, salmon, chicken fried steak  and other options as well.

Amarillo Take out Big Texan Steak Ranch Restaurant Texas 72oz steak steak challenge route 66

Always visit. Great food, excellent service. Friendly, entertaining atmosphere.

-Linda French

Amarillo Texas Restaurant Tomahawk Big Texan

Good food great service my second time coming in 3 years love it I will return next year.

-Maria Cavazos

Amarillo Texas Restaurant BBQ Ribs Big Texan

Food wonderful. Service was awesome. Would recommend to anyone.

-Korrie Sowers

Gift Shop

Buy 3 Plates, Get One FREE

Complete the whole set this year with this limited time offer. Purchase 3 of our plates and receive the fourth one for FREE! *Add four plates to your cart to receive the discount.

Plan Your Big Texan Experience

The Big Texan has more to offer than just big steaks! Now experience live outdoor concerts, or stay with us either at our RV park or our motel on property.


Starlight Ranch

Listen to your favorite country music artist at the Big Texan’s own music venue! See the upcoming summer concert series now!

RV Ranch

Camp for a night and ride over to the Big Texan with our free limo service! Reserve your site now a the Big Texan RV Ranch!

Big Texan Motel

Rest easy in the old west for a night. Reserve a room in our motel on property today.

The 72oz Steak Challenge

Historic 72oz Steak Moments

Check out some of our favorite moments with the 72oz steak! Watch Molly Shulyer devour 3 72oz steaks under 20 minutes or watch the Big Texan scene in the movie, “Waking Up in Reno.”

Current Record Holder

Watch Molly Shulyer eat three 72oz Steak Dinners under 20 minutes!

Man VS. Food

Adam Richman eats the 72oz Steak to kick off the hit TV show, Man VS. Food.

Waking Up In Reno

See the Big Texan in the classic movie, Waking Up In Reno.

72oz Steak Catapult

Watch Conan launch the Big Texan’s 72oz steak in front of AT&T Stadium.

Watch the 72oz Steak Challenge LIVE!

View your friends and family taking on the challenge in real time on our Youtube channel or our 24/7 stream camera!




Ride in style on your way to the Big Texan. Call and be picked up in one of our limos from your hotel, RV park, or Airbnb. What better way to arrive to eat your 72oz steak than to ride in a Big Texan limo with longhorns mounted to the front?

Big Texan Holiday Buffets

Join us for our holiday feast this year! For over 60 years we have invited the public to join in on our holiday buffets with signature food items made from scratch in our kitchen. Click the link to learn more.

Amarillo Christmas Take out Big Texan Steak Ranch Restaurant Texas 72oz steak steak challenge route 66

Stay With Our Friends

Stay with our friends at Palo Duro Canyon at Dove’s Rest Resort or book an Airbnb with Amarillo’s Superhost.