Explore Amarillo

Exploring Amarillo is an adventure full of Texas charm and unique attractions. Start with a hearty meal and iconic experience at The Big Texan, home of the legendary 72 oz. steak challenge. Then, head over to the quirky Slug Bug Ranch, a colorful roadside art installation that’s a must-see for Route 66 enthusiasts. For live entertainment under the Texas sky, Starlight Ranch offers unforgettable concerts and events in a vibrant outdoor setting. And no trip to Amarillo is complete without exploring the breathtaking beauty of Palo Duro Canyon, the second-largest canyon in the U.S., where you can hike, ride horses, or simply soak in the majestic landscapes. Amarillo combines the best of Texas culture, art, and natural beauty for a memorable journey!

The Big Texan

The Big Texan Steak Ranch is a legendary stop in Amarillo that has been serving up Texas-sized hospitality and mouthwatering meals since 1960. Known for its iconic 72 oz. steak challenge, where the brave can attempt to devour the giant steak and sides in under an hour, this restaurant is more than just a meal—it’s an experience! Whether you’re a foodie or a traveler exploring Route 66, The Big Texan offers an unforgettable taste of Texas tradition.

7701 I-40 East, Amarillo TX 79118
806-372-6000

The Slug Bug Ranch

Slug Bug Ranch is a hidden gem along Route 66, offering a quirky, creative stop for travelers exploring Amarillo. This unique roadside attraction features half-buried Volkswagen Beetles (“Slug Bugs”) covered in layers of graffiti, inviting visitors to add their own artistic touch. Inspired by the famous Cadillac Ranch, Slug Bug Ranch is a vibrant, evolving piece of art that brings color and character to the Texas landscape. It’s a must-see for Route 66 enthusiasts, photographers, and anyone looking to experience the playful side of Amarillo’s roadside attractions

1415 Sunrise Dr, Amarillo, TX 79104
806-372-6000

The Starlight Ranch

Starlight Ranch is Amarillo’s premier outdoor entertainment venue, offering a perfect mix of live music, family fun, and Texas-sized events. The Starlight Ranch brings together local and national acts on its open-air stage, creating an unforgettable concert experience under the vast Texas sky. Beyond music, it’s a place for all ages to enjoy food trucks, games, and attractions like zip-lining and yard games. Whether you’re looking for a lively night out or a laid-back evening with friends, Starlight Ranch is the go-to spot for entertainment in Amarillo.

1415 Sunrise Dr #4300, Amarillo, TX 79104
806-372-6000

Palo Duro Canyon

Palo Duro Canyon, often called the “Grand Canyon of Texas,” is a breathtaking natural wonder located just outside Amarillo. As the second-largest canyon in the U.S., it offers stunning red rock formations, expansive views, and a variety of outdoor activities for nature lovers and adventure seekers alike. Visitors can explore over 30 miles of hiking, biking, and horseback riding trails, or simply take in the beauty of the rugged landscape. With its rich history, vibrant sunsets, and immersive outdoor experiences like the “Texas Outdoor Musical,” Palo Duro Canyon is a must-visit destination for anyone looking to experience the wild beauty of the Texas Panhandle.