Discover Amarillo’s Best Attraction: The Big Texan

The Legendary 72-Oz Steak Challenge

When it comes to iconic attractions in Amarillo, Texas, The Big Texan Steak Ranch takes the crown. Known for its legendary dining experiences, quirky charm, and deep-rooted Texas heritage, The Big Texan is much more than just a steakhouse—it’s the beating heart of Amarillo’s tourism scene. Conveniently located along the historic Route 66, it’s a must-visit destination that combines delicious food, entertainment, and unforgettable memories.

The Legendary 72-Oz Steak Challenge

The Big Texan’s claim to fame lies in its world-renowned 72-Oz Steak Challenge, a spectacle that has drawn visitors from around the globe. Contestants brave enough to take on this culinary feat must finish a 72-ounce steak, salad, shrimp cocktail, baked potato, and dinner roll within just one hour. This larger-than-life challenge not only promises a place on the Wall of Fame but also delivers unparalleled excitement for diners and spectators alike. It’s a tradition that has made The Big Texan a household name far beyond Amarillo.

A Landmark Steeped in History

Established in 1960, The Big Texan is a family-owned treasure that embodies the spirit of Texas. Its rustic decor, complete with wooden accents and taxidermy, offers a glimpse into the Lone Star State’s rich cowboy culture. Outside, the towering cowboy sign has become a beloved landmark, welcoming visitors to a truly unique Amarillo experience. It’s not just a restaurant; it’s a piece of history that continues to capture the imagination of everyone who visits.

More Than a Meal—It’s an Experience

While The Big Texan is celebrated for its mouthwatering hand-cut steaks, the experience extends far beyond the plate. Guests can explore a diverse menu featuring Texas favorites like BBQ ribs, fried catfish, and savory sides. Don’t miss the on-site brewery, where handcrafted beers offer the perfect pairing to any meal. With its vibrant atmosphere and endless entertainment, The Big Texan guarantees an unforgettable time for everyone.

Fun for All Ages

The Big Texan offers something for everyone. Families will appreciate the Western-themed gift shop and arcade games, while kids will love the photo ops and interactive features scattered throughout the property. Live music, friendly service, and a festive ambiance ensure that every visit feels like a celebration. For those traveling through Amarillo, the on-site motel provides a comfortable and convenient place to stay.

Why The Big Texan is Amarillo’s Top Attraction

What sets The Big Texan apart is its ability to capture the true essence of Texas. It’s not just a steakhouse or a roadside stop; it’s a symbol of Amarillo’s hospitality, history, and charm. From the iconic steak challenge to the family-friendly atmosphere, every aspect of The Big Texan offers visitors an authentic taste of the Lone Star State.

Plan Your Visit Today

Whether you’re a local looking for a fun night out or a traveler passing through on Route 66, The Big Texan Steak Ranch is a must-see destination. Open daily, it’s the perfect place to enjoy great food, immerse yourself in Texas culture, and make lasting memories. Don’t miss your chance to experience the best attraction Amarillo has to offer—The Big Texan awaits!

Big texan 72-ounce Steak Seasoning

The Big Texan Steak seasoning is a carefully crafted blend of spices that enhances the natural flavors of the beef while adding a distinctive Texan flair. With hints of smokiness, a perfect balance of salt and pepper, and perhaps a touch of secret ingredients, this seasoning creates a savory crust on the steak’s exterior, sealing in juices and imparting a mouthwatering aroma. It’s not just a seasoning; it’s a crucial element in the legendary dining experience that has made the Big Texan Steak Ranch a must-visit destination for steak enthusiasts from around the world.