The Big Texan restaurant with a windmill and blue sky background

A STEAK HOUSE LIKE NO OTHER

The Big Texan Steak Ranch is a legendary steakhouse known for its 72oz steak challenge. Our restaurant offers the finest cuts of beef, prepared to perfection, along with authentic Texas-style sides and appetizers in a warm, welcoming atmosphere.

DINING ROOM OPEN EVERYDAY

8AM - 10:30PM

BREAKFAST

8AM - 11:00AM

Steaks being grilled with smoke rising.

View our Menu

From our iconic 72-ounce steak challenge to tender ribs and flavorful burgers, there’s something to satisfy every craving on the Big Texan Steak Ranch menu.

Vintage-style sign for 'The Big Texan Western Style Cafeteria' with a cowboy on horseback.

Learn our History

Open since 1960, the Big Texan is a generational family business feeding generations of families.Learn the history and legacy of the Big Texan.

A mom and son at a table with a large plate of meat, one person cutting into it, in a rustic setting.

The 72-ounce Steak

Many have tried, few have won. Check out the rules of the 72-ounce steak challenge and learn the history of how it came to be.

Woman and child playing with toy guns in a store setting

Things To Do

The Big Texan is more than a restaurant. Enjoy our shooting gallery, giftshop, and see many attractions around and inside the restaurant. 

Big Texan Merch

Shop now
Bottle of Big Texan Steak Ranch Steak Seasoning on a white background
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Big Texan Steak Seasoning-Large
$14.95 Sold Out
Decorative plate with 'The Big Texan' branding and a cow illustration on a white background.
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Big Texan Steak Plate
$29.95
Large red boot-shaped bottle with a clear lid and straw
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Big Texan Red Boot
$5.00
Large clear boot-shaped bottle with a clear lid and straw
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Big Texan Clear Boot
$5.00

FEEDING FOLKS SINCE 1960

The Big Texan Steak Ranch is a true Texas legend, steeped in history and larger-than-life traditions. Since opening its doors in 1960, it has become a beloved icon of Route 66, welcoming travelers from around the world to experience its famous 72 oz. steak challenge and authentic Western hospitality. With its cowboy charm, vibrant atmosphere, and rich history, the Big Texan continues to be a must-visit destination, celebrating the heart and soul of Amarillo.

Vintage black and white photo of a cowboy waving in front of the old Big Texan.

FAMOUS FOR GREAT STEAK

Experience our premium selection of perfectly grilled steaks, prepared with the finest ingredients and expert craftsmanship.
Steak on a plate with a decorative background
Grilled steak on a plate with a Texas-themed design
Grilled t-bone steak on a plate

A Family Business for families

For over 65 years, The Big Texan Steak Ranch has been a proud family-owned and operated business, serving up legendary meals and unforgettable memories. Now in its third generation of ownership, the family’s dedication to preserving the restaurant’s unique charm and tradition remains stronger than ever. From its humble beginnings to becoming a Route 66 icon, The Big Texan continues to thrive as a testament to family pride and a love for Texas hospitality.

Three men in cowboy attire cooking on a grill, with a framed border.

MORE THAN A RESTAURANT

Statue of a bull in front of a the big texan building in the background
Woman wearing a 'Big Texan' shirt in front of a car with large horns.
Large statue of a dinosaur with cowboy boots and Texas flags against a blue sky with the Big Texan building in the background.

A Route 66 Landmark

The Big Texan Steak Ranch was born on historic Route 66 in 1960, bringing bold Texas flavors and cowboy charm to travelers along the Mother Road. Founded by R.J. Lee, it quickly gained fame for its hearty meals, vibrant atmosphere, and the iconic 72 oz. steak challenge. Though its location has shifted slightly since those early days, The Big Texan remains a beloved symbol of Route 66’s golden era, continuing to welcome visitors from around the world to Amarillo.

Vintage photo The Big Texan Steak Ranch with a cowboy waving in front of the restaurant.

JOIN OUR TEAM

We are always looking for great people! Apply today!

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