Our World-Famous FREE 72oz. STEAK DINNER (if eaten in 1 hour) is only for the very hungry.
Many have tried. Many have failed.
How the FREE 72oz STEAK DINNER legend was BORN...
The FREE 72-oz. steak came to life not long after Bob Lee opened the doors to the Big Texan Steak Ranch. In those days, cowboys still worked the area ranches and came into town on their days off to get a good meal and have some fun. Both of those needs could be fulfilled at the Big Texan. One day a cowboy came through the front door bragging that he was so hungry he could “eat the whole, darned cow.”
| R.J. "Bob" Lee Founder
Bob grinned as he put the first one-pound steak on the grill and the contest was on. When the cowboy finally yelled, “calf-rope” he had consumed 4½ pounds of tasty Texas beef. Bob vowed from that day forward the dinner would be served “free” to anyone who could complete it in one hour.
Since then, 10's of thousands people from around the world have traveled to Amarillo and attempted to eat the specially cut 72-oz. top sirloin steak, a baked potato, salad, dinner roll and shrimp cocktail. Some have succeeded in completing the feat and joining the ranks of BigTexan champions. Many have failed.